Iphone X is the latest innovation of Apple this year. The brand which is equipped with a facial recognizing software instead the fingerprint one in the previous brand has been launched on Friday 03 November 2017 in Asia. Even though it costs for $999 (refer to https://nasdaq.com), a lot of people were in many queues earlier in many china's cities when the designers of that device were still sleeping in Silicon Valley!
At close bell US east-time zone on Friday, analysts forecasts were confirmed since Apple reached approximately $900 billions market capitalization (the total amount of Denmark, Ireland and Israel 2016 GDPs)... Its share was quoted at 176 USD at the end of the business.
This situation is obviously driven by a social phenomena in its new form: the rush of new devices. At the end of the day, this one is quite different from the "Golden rush" of previous centuries and the "rush of petroleum" last century because new devices clients are first motivated today by individual expectations that lead them to social valorization... I mean, in previous centuries, most of people involved in Golden rush were poor and had nothing except their tools... Also, by finding new minerals, they were working for the community since the sales of their finding not only led them become rich; but, many cities and counties had been built thanks to mineral economy...(in 19th century, most of blue colors were working for more than 80 hours per week and earning 150 USD per month was subjectively synonym of mean class integration)... Moreover, most of people who bought or who will buy an I-phone X have already a functional smartphone, sometimes bought recently!
So, there is no Iphones owners social class since the innovation boosted by the Mc Kintoch in 1984 was not in reality a determinant factor of any kind of wealth creation (Silicon Valley and others Hi-tech cities like Hyderabad, Chennai, Bengalore or Dublin rare modern cases of such a model with the high inequality's consequences it triggers)...
Hence, the question remains open to determine how hi-tech innovations create collective wealth with equity for buyers and vendors and contribute to a real social inter valorization (you can refer to Joseph Schumpeter publications if you would like to deepen that topic)...
Now, the question you can ask yourself is this one: "what Apple will do with the huge amount cash generated by its sales?" (a recent report in September assess ed at $250 billions in Apple treasury accounts as of the end of 2 Quarter!).
I do believe you find by yourself the answer: Apple will continue to cumulate much money by pauperizing its fans and the alone counterpart is the social valorization consumers' feeling.
On the other hand, Ireland where the entity is officially registered in Europe will continue to facilitate its fiscal optimization with an average Income tax rate under 15%...
Finally, for the first time, the 2017 World investment Report (released by the United Nations Conference on Trade and Development ) included couple of innovations to reinforce digital economy regulations. I hope, more involvement through social actions from big digital worldwide actors like Apple would be, may be, part of the solution towards a real equal trade relations...
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